Henry Jenkins
"Welcome to Convergence Culture, where old and new media collide, where grassroots and corporate media intersect, where the power of the media producer and the power of the media consumer interact in unpredictable ways"
Technology Change has been Culturally lead.
Old media examples:
Film
Newspapers
TV
Network Radio
CD's
Books
Newspapers
TV
Network Radio
CD's
Books
Old media, such as 'Film' have been culturally lead. For example, 'Netflix' and 'LoveFilm' are examples of new media, which have been developed from old media.
Hegemony
Hegemony means Power or Dominance.
People are able to take more control over new media, which enables them to feel more involved. For example, on the X Factor, there is a downloadable app for your mobile phone, where you can 'be the judge'. This makes people feel more involved and apart of new media technology.
"Convergence Culture is the future, but is taking shape now. Consumers will be more powerful within Convergence Culture, but only if they recognise and use that power as both consumers and citizens, as full participants in our culture"
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